Bacardi is the only rum that uses a free-tailed bat as its logo.
There are two main reasons for this. The first is the bat's relation to sugar
cane. Sugar cane is used in the production of Bacardi rum (as well as others)
for sugar cane congeners. Mexican free-tailed bats are very great pollinators
of the sugar cane plant and very efficient insect eaters. Like how the ladybug
is valuable to the gardener, the Mexican free-tailed bat is valuable to the rum
business because it eats the insects that destroy sugar cane.
The second has to do with Bacardi's history. Bacardi was started
by Facundo Bacardà Massó, a wine merchant from Catalonia, a region in
northwestern Spain. He set out to try and "refine" the rum beverage
to make it something valued at higher class taverns. When he began getting his
formula off the ground, he and his brother Jose decided to move into a more
commercial business. They set up shop in a Santiago de Cuba distillery that
they purchased in 1862. In the rafters of the building lived fruit bats, which
helped to inspire the Bacardi bat logo.
Read more at http://www.omgfacts.com/Business/Want-to-know-why-the-Bacardi-logo-is-a-b/51092#pSZBUQWG3epZEB4k.99
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