Three People Bar Owners and Bartenders Should Thank

Bar and tavern owners, as well as their bartenders, should pause for a few seconds each day to give thanks to these three great men.  These men provided them the opportunity to earn a living, generate profits and be rewarded with huge tips. This article highlights the three greatest bar legends: Henry, Facundo and Jose.

Henry, the son of Wales farmer, became famous in the British Navy not as a sailor but as a privateer (which by the way - was not a pirate).  During the 17th -century. Henry earned the reputation of being one of the most successful privateers in the Royal Navy. When the British finally succeeded in ousting the Spanish fleet from the Caribbean, the King of England personally appointed Henry the Lt Governor of Jamaica from {1664-65}.

Henry did not like government work though so he resigned to become a land owner in Jamaica. On his land, Henry grew all sorts of wonderful spices native to Jamaica. Henry also loved rum - so he grew his own sugar cane so he could to distill it into rum. Henry wanted a unique flavor of rum so he infused the rum he produced with the favorite spices he grew.

Though Henry made all his rum in Jamaica he chose to call it a product of Puerto Rico - is true! - because that’s where Henry first enjoyed the wonderful taste of rum. Yes, the Henry I am talking about is none other than Henry Morgan - Captain Henry Morgan - or who sometimes bar owners and bartenders refer to just as the Captain.  So you see there really was a Captain Morgan. 

Today Captain Morgan’s Spiced Rum is the largest selling rum in the United States, Canada, Great Britain and South Africa. The image of a man in a dashing, red coat, with long flowing black hair, standing on one foot - printed on every label is the actual likeness of Captain Morgan.

The Second person bar and tavern owners should thank is Facundo. Facundo was a Spanish wine merchant who immigrated to Cuba in 1830.  While in Cuba, Facundo discovered the wonderful flavor of rum.  At the time, Cuban rum was considered an unrefined drink that only the poorest of peasants would drink. Seldom, was rum ever sold in taverns or fine restaurants. Facundo however liked the taste of rum so much that he decided to use his wine making skills to refine it. 

Facundo worked for years trying to isolate the perfect strain of yeast suitable for properly distilling rum; most important - he even went one step further. He filtered all his rum through charcoal which he believed would to remove any impurities. Finally, Facundo decided to age his rum - just like wine was aged - in fresh white oak barrels.  He thought aging rum would 'mellow its wild flavor'. 

Facundo was the first person to ever produce a “clear or white" rum. Since everyone enjoyed his new rum he set up a distillery in Santiago, Cuba in 1862 in an old warehouse building which was full of fruit bats in the rafters. Working near those bats every day inspired Facundo to create his logo for his rum. 

What many people forget is that Facundo invented two very special drinks the world still loves to this day. The first one he created right after the Spanish War which he called the " Cuba Libre" (which literally means 'Cuba is Free') along with another wonderful drink he created just for the ladies so they to could enjoy his rum. He called his second drink - the Daiquiri.

Facundo always insisted Cuba was the home of rum and his rum - Facudo Bacardi's Rum - became the King of all rums. Ironically the Bacardi distillery he created and used for over 100 years was confiscated by Fidel Castro.  When Castro nationalized all businesses after taking power in Cuba Facundo's family quickly decided to move their distillery operation over to a neighboring island - Puerto Rico. 

Today, though Barcardi Rum is distilled in Puerto Rico, it is still called a Cuban Rum. Bacardi rum is the largest privately held spirit production company in the world.

And just so you no there never was a Ron Bacardi. ‘Ron’ which is on the label of every Bacardi bottle is the Spanish word for rum. 

The final man in this story of legends is really amazing. When the Spanish conquistadors arrived in Mexico back in the 1500’s they were introduced to a local drink called 'pulque'. The conquistadors found it disgusting but by using modern techniques they were able to refine the distilling process of pulque and created an entirely new spirit called Mezcal.

King Ferninand the VI of Spain happened to grant a noble Spanish citizen a land grant in Mexico 1758 so he could start a farm in the Mexican state of Jalisco. On his new farm, this Spanish gentleman began to cultivate agave, a native plant that grows wild throughout central Mexico.  Agave by the way is what is distilled to make Mezcal.  However the Spanish farmer only harvested the best agave he grew on his land and by doing so he was able to quickly improve the taste of Mezcal. 

Like the conquistadors he also improved the distilling process for his agave and radically changed the flavor of Mezcal.  In fact, he changed the flavor so much he that he created a new spirit which he named after the village where he lived in Mexico – the village of Tequila.

However his real brilliance was that he did something unheard of. While every distiller at the time always provided their spirits in huge wooden kegs or small wooden casts, Don Jose Antonio de Cuervo decided to try using a new Portuguese invention called the glass bottle.  So Jose bottled all his Tequila. 

As a result, Jose Curveo's Tequila became the most popular selling tequila in the world. Today, Jose Curveo sells 35% of all the tequila sold in the world - twice as much as it nearest competitor.

If you like good bar and tavern trivia do the right thing -  Google Eba Gee. Not only will Eba Gelso share great bar trivia with you - Eba will teach you simple ways to increase your bar and tavern sales as well as earn more in tips. Go ahead connect with Eba Gee either on Face Book or Linked In ... you won't be sorry.

So You Think You Know the Budweiser Clydesdales

Earlier this week I met with a client.  After we concluded our business we sat down for a social drink. I ordered my usual cocktail and she had a beer - her favorite a Budweiser. 

When I told her I am not a big beer drinker she proceeded to share a story about Budweiser that I was not aware of; it was the story about the Budweiser Clydesdale.  It was so fascinating I thought I would share it with you.

The Budweiser Brewing Company first introduced the Clydesdale's on April 7, 1933 but do you know why?  August Busch Jr. (the son) was so ecstatic that prohibition was going to end that he went out and bought his father August Bush Sr. a gift - eight beautiful Clydesdale horses.

August Sr. was not only impressed with these magnificent creatures but he immediately saw a great idea to help re-launch Budweiser now that prohibition was coming to an end. He decided to present the two people most instrumental in ending prohibition a Budweiser gift. Those two people were the former Governor of New Your Governor - Al Smith and the President of the United States himself - Franklin Roosevelt.

August Sr. bought a huge freight wagon and painted it bright red.  He then mounted several huge barrels on it and hitched his eight Clydesdale horses to it.  He then hired a team of drivers who he had custom clothing made for and they were given instructions to leave St Louis and drive the wagon to New York City.

Once in New York the drivers presented Governor Al Smith a glass of Budweiser beer. From New York, Bush directed his drivers to haul the wagon to Washington D.C.; however, he had them make a circuitous journey across many of the New England and Mid-Atlantic States.  When his team of horses finally arrived at the White House the drivers presented a glass of Budweiser beer to the President of the United States - Franklin D. Roosevelt and all his guests at the White House.

There on the front porch of the White Horse the President of the United States sipped Budweiser beer with his guests as he Washington press corps snapped photos. However the brilliance of Bush Sr. did not end there. 

Before the team of Clydesdales left St Louis for New York Bush dispatched press releases to every town newspaper along the route the horse would travel.  Town’s people from all across the Midwest and eastern parts of America lined the streets to watch these huge Clydesdale's parade through their towns.

The newspapers in each and every town - large or small - printed front page stories of these beautiful, yet behemoth, horses parading through their main streets.  After the horses marched through Main Street the wagon pulled off to the side and every resident in the town was treated to a glass of Budweiser beer to celebrate the repeal of prohibition.

Now what people didn’t know was that the huge barrels on the wagon were empty.  Each night the wagon would meet up with a train that had a fresh shipment of Budweiser beer - hence the beer given away was always fresh during the three week trek across the heartland.

Needless to say "every" newspaper in the country ran stories of this unheard of, and unprecedented "Free Beer" event.  The popularity of Budweiser skyrocketed across America the Bush name was known in every household in the land; hence Budweiser immediately became America's favorite beer.  Realizing how well the country responded to his Clydesdale's, Bush Sr. decided to make the horse a permanent part of the corporate strategy.                              

Today Budweiser Brewing has three "hitches" or teams of Clydesdale's ready to travel around the U.S. at any time and one team that permanently resides at the corporate headquarters of Anheuser-Busch in St Louis.

Anheuser-Bush has approximately 250 Clydesdale's in its stables which makes it the largest Clydesdale herd owner in the world.  Ironically not just any Clydesdale can quality to be on a "Budweiser Hitch".   Only Clydesdale's that meet the following strict criteria are chosen: 

1) They must be Geldings (ouch)

2) They must have an easy going even temperament

3) They must be very strong 

4) They must be at least four years old

5) They must stand at least 18 hands or (6 feet tall) at the withers -(the tallest point on the back)

6) Their weight must be between 1,800 and 2,300 pounds

7) They must be bay in color (a reddish-brown coat)

8) The must have a black mane and tail

9) They must have four white stocks, and

10) They must have a white blaze on their face 

So the next time you see a commercial or the actual Budweiser Clydesdale's stop and remember the genius of August Bush Sr.  A man who took a present his son gave him and turned it into the greatest marketing ploy in the Brewing World.

Just so you know Budweiser is the third largest selling beer in the Unites States slightly behind Coors Light – which is number two and Bud Light with is number 1.


In addition, Budweiser is the fourth largest selling beer in the world just slightly behind Bud Light which is third largest selling beer in world. The top two selling beers in the world are currently both Chinese; Tsingtao and Snow – Snow being the largest beer in the world.  

Should Small Bars and Local Taverns Have Legends?

We live in a world based on fact - fiction and legends. Facts are things we know for sure - like gravity. Fiction we all know is not true - like Gina can throw a baseball over a mile. But Legends - aah, now these are the things that make us wonder and occasionally smile.

Ever heard the Legend of the Lone Ranger; the self-appointed law man who wore a mask and shot silver bullets? He and his Native American companion fought injustice in the old west? What about the legendary swordsman - Zorro? He single-handedly fought the Spanish government because it oppressed and over taxed the early settlers of California.

Now neither Zorro nor the Lone Ranger can be factually confirmed as there is no official documentation about them, but every school age child and all senior citizens know about their heroic exploits. So should bar and tavern owners consider having ‘Legends’? Well some do … and those are generally the bars with biggest crowds making the most money.

Whenever I walk in a new bar I love learning about the bar's history. Some bars print their histories on the back of their menus others hang a prominent plaque on the wall. I went to a bar once that claimed Al Capone stopped in once while on the run from the G-Men in Chicago. Another bar told me that when John Glenn returned from his historic space orbit he stopped in the bar to eat his first Hamburger back on earth.

Another bar proclaimed Harry Houdini, the great magician, often came in - wearing disguises to practice his new magic routines on the locals; and I even read that whenever John Wayne went back to Iowa to visit his old boyhood hometown he would always stop in this one bar and yell out loud “Boys the drinks are on me”.  Now I am not sure if any of these stories are fact but they all sounded good and each of those legends helped make those bars a ton of money.

So if your bar doesn’t have a Legend – why not create one? 

Imagine a bar somewhere - anywhere - called Vic’s Pump Room. Now Vic bought the bar back in the late 60’s, and then sold it to his son-in-law Walther in 1992. Walther still owns the bar but now his twin daughters, April and Agnes, operate and manage it. Vic’s sells cold beer and provides a good stiff drink in a clean, friendly atmosphere. Vic’s is in a modest neighborhood in an older section of town.  It has a gorgeous carved mahogany back bar area and 70% of the patrons are locals while 30% are strangers passing through town.

Imagine people entering and seeing this magnificent older bar. They have a few drinks, order a burger then ask ‘what’s the deal’? Well the bartender replies, Vic bought the bar in the 60’s, sold it to Walter his son in law in the 90’s and now Vic’s granddaughters - April and Agnes - run it. Boring!

What if Vic’s Pump Room had a Legend - a great legend.  Suppose it was once the site of Aldo’s Fine Jewelry Shop? Aldo, a Romanian watchmaker, immigrated to America in 1921 and quickly earned a reputation for making elegant and accurate time pieces. What if Eleanor Roosevelt heard of Aldo's and was reported to have bought two of Aldo’s watches which she gave to the Presidents of Argentina and Prime Minister of Iceland when they attended an Official White House diner?

What if Aldo’s Jewelry shop flourished until members of the notorious Simpson gang out of Wichita came to town and robbed him. As Aldo tried to defend his store he was over powered by two gang members who broke three fingers on his right hand thus ending his watch making career. Needing money to return to Romania, Aldo sold the building to the Malone brothers: Jeremiah and Jeddah - two local taxi drivers. 

As the Malone’s drove their taxis through town each day they saw a need for a conveniently located fun bar. So they converted Aldo’s old Jewelry Store into the beautiful bar you see today. They operated it successfully until Jeremiah was stabbed by Lefty Cohen for cheating during a dice game in the back room.

Fearing for their lives the Malone Brother’s fled town and Vic then bought the bar from them. Vic renamed the bar the ‘Pump Room’ because of the huge red cast iron water pump down in the basement.

Now I ask you – which sounds better? A bar with a blah-blah history? Or a bar with a fantastic legend?  When you are ready to create a legend for your bar - contact me and let's do it right.

Eba G is a bar analyst who helps bar and tavern owners increase sales and maximize profits. Isn’t it time you increase your bar or tavern’s sales and profits?  Join Eba G. on Face Book.  It’s easy just search ‘Eba Gee’ and friend me.     

April 7th ---- Beer Day

For many people (in the United States) today, April 7 is an unofficial holiday - officially called Beer Day. Back on March 23rd, 1933, President Franklin D. Roosevelt signed into law the Cullen- Harrison Act which ended prohibition and making the sale of beer in the United States once again legal beginning on April 7th, 1933.

American for 13 long years Americans were not allowed to enjoy beer that had any significant alcoholic content in it because the Volstead Act {Prohibition} had been enacted in 1920. So today if you have a chance – hoist a beer and say Happy Beer Day.

Something Every Bar Owner, Bartender and all Wait Staff Personnel Should Think About.

Bar Tender Trivia -- Why are There 18 Holes in a Round of Golf?

Here is a wee bit of history every bartender should know and and share with their friends.

Why are There 18 Holes in a Round of Golf and not 10, 15, or 20?

Legend has it that during a discussion of the founding members of St Andrews Golf Course in Scotland back in 1858 when the game of golf was being established, a senior member pointed out that it takes exactly 18 drams (the Scottish equivalent of shots) to polish off a good bottle of Scotch Whisky.

All the founding members of St Andrews agreed; by limiting players of the game of golf to one shot of Scotch per hole a round of golf would be officially be over when the Scotch ran out or at the end of 18 holes.

Best Bar Joke I Have Heard In Years

Siamese Twins Walk into a Bar ...

Siamese twins walk into a bar in Canada and park themselves on a bar stool. One of them says to the bartender, "Don't mind us we're joined at the hip. I'm John, he's Jim. Two Molson beers, please."

The bartender, feels slightly awkward, so he tries to make polite conversation while pouring their beers. "You lads on vacation?" "Nope but next month we are off to England," says John. "We go to England every year. We stay there for 10 days and rent a car.  Every day we  drive for miles. Don't we, Jim?" Jim nods his head in agreement.

"Ah, England!" says the bartender. "Wonderful country... the rich history, the bold fresh beers, the culture." "Nah, we don't like any of that British crap," says John. "Hamburgers and Molson's beer, that's for us, eh Jim"? Again Jim nods his head to show his agreement.

"We can't stand the English - they're rude and so damn arrogant, we don't like their beers and we don't care about their culture."

"So why do you lads keep going to England year after year?" asks the bartender.

"It's the only chance Jim gets to drive."

Bartender Trivia - Drive In Theaters

As many of you know I am a big fan of 'trivia'.  I think bar owners and bartenders who know good trivia - really good trivia entice their customers to come back.

Its a fact, Customers who enter your bar, tavern or pub when you are working do not want to be burdened with 'problems' - your problems, your business's problems or the communities problems - they have problems of their own. 

Customers who enter your bar come in to relax and have a good time.  In other words they want to have fun and escape from their reality.  So why not entertain them when they are in your bar? Entertain them with some really great trivia. Trivia they can enjoy and trivia they can relate to.

See if they know this one ... The first driven-in theater in the United States was opened in Camden, NJ.  It was built by Richard Hollingshead. 

To create his drive-in Mr. Hollingshead strung a sheet between two trees and mounted a project on the hood of his car. 

Here is the kicker.  Why did he create a drive in theater?  Well he said his mother was the inspiration for his idea. 

His mother was a very large woman who always felt uncomfortable sitting in the small seats found in movie theaters of the day.  By showing his movie outside his mother could sit in the front seat of his car and enjoy the movie.  

Trivia for Beer Distributors and Bar & Tavern Owners

Great Bartender Trivia - A Wake vs. a Funeral

Once again - I sincerely believe bartenders and members of a bar and wait staff need to possess lots of trivia knowledge to successfully compete in today's world.  To that end I will always try to share "quality trivia" which I hope you can use to impress your customers and garner bigger tips.

For example, some religions around the world observe a period that is referred to as a "Wake".  The wake is a designated period prior to the actual burial of a deceased loved one. 

Do you know why the Wake period is held?

The concept of the "wake" goes back to the middle ages when many individuals who were thought to have died may not have actually been died.  Many of the drinking vessels used in taverns and homes during that period were made out of un-coated pewter - a strong metal that was easy to bend, shape and engrave. 

People back then who drank ale, wine or brandy frequently came down with an illness.  The illness was actually a type of pewter illness was caused by the alcohol eroding the outer layer of the pewter and the people ingest metallic fragments. 

This pewter illness when severe slowed down their heart rate and made people sleepy - very sleepy.  Many times a person who was thought to be dead and eventually buried was actually in a type of deep sleep or what we would call today a coma.

Some times - for whatever legal reason - a casket had to be exhumed and relocated.  Often finger scratches were clearly visible on the inside of the lid of a coffin and it was obvious to everyone who looked at those marks that the person who was buried was not dead at the time of burial.

Consequently, it became a custom in many European countries to place a bell inside the casket.  Then a group of people - mainly relatives and close friends would volunteer to stay in the cemetery for two days after the burial. If at any time they heard a bell ringing they knew the person they buried was not dead and they would open the casket.  The wake comes out of this old custom.

During a modern day wake a deceased person is laid out in an open casket for at least two days so family members,  friends and business colleagues can visit the casket and personally see for themselves that the person is actually dead before they are buried in the ground.


By the way the customer of the wake is also were we get the modern day expression ... "Saved by the Bell". As many people were often saved by ringing the bell left inside the casket.

Bartender Knowledge - What is a Pilsner Beer

 Pilsner beers were first brewed in old Bohemia - now known as the Czech Republic in 1842 in an area referred to as "The Pilsen"  - similar to like we in American would refer to as  "New England" or "The Midwest"  or the "Deep South" etc.

Modern pilsner beers are not much different then those first brewed back in the 1800's.  They have a very light, clear color - generally from pale to a golden yellow - but they have a very distinct hop aroma and full flavor.

The alcohol strength of a Pilsner is typically around 4.5%-5% (by volume), if the pilsner is brewed stronger that this about, it is then usually labeled and sold as an "Export".

Some Great Trivia Bartenders and Bar Staff might want to know.

With the Fourth of July Holiday tomorrow some of you in the bar and hospitality industries may have to work.

While you are working it might be a good time to ask this question Have you ever wondered what happened to the 56 men who signed the Declaration of Independence?

Well here is what history tells us.
Five signers were captured by the British as traitors,and tortured before they died.

Twelve had their homes ransacked and burned.

Two lost their sons serving in the Revolutionary Army; another had two sons captured.

Nine of the 56 fought and died from wounds or hardships of the Revolutionary War.

They signed and they pledged their lives, their fortunes, and their sacred honor.

What kind of men were they?

Twenty-four were lawyers and jurists.

Eleven were merchants,

Nine were farmers and large plantation owners;

men of means, well educated,

but they signed the Declaration of Independence

knowing full well that the penalty would be death if

they were captured.

Carter Braxton of Virginia, a wealthy planter and trader, saw his ships swept from the seas by the British Navy.

He sold his home and properties to pay his debts, and died in rags.

Thomas McKeam was so hounded by the British that he was forced to move his family almost constantly.

He served in the Congress without pay, and his family was kept in hiding. His possessions were taken from him, and poverty was his reward.

Vandals or soldiers looted the properties of Dillery, Hall, Clymer, Walton, Gwinnett, Heyward, Ruttledge, and Middleton.

At the battle of Yorktown , Thomas Nelson, Jr., noted that the British General Cornwallis had taken over the Nelson home for his headquarters. He quietly urged General George Washington to open fire. The home was destroyed, and Nelson died bankrupt.

Francis Lewis had his home and properties destroyed. The enemy jailed his wife, and she died within a few months.

John Hart was driven from his wife's bedside as she was dying. Their 13 children fled for their lives. His fields and his gristmill were laid to waste. For more than a year he lived in forests and caves, returning home to find his wife dead and his children vanished.

So, take a few minutes while enjoying your 4th of July holiday and silently thank these patriots. It's not much to ask for the price they paid.

Remember: The Freedom we enjoy wasn't free!

Bar Humor ... So a Guys Walks in a Bar

So a guy walks in a bar and orders a beer. After the bartender pours him a beer, the bartender asks "Would you like something to eat with that?"  "What are my choices asks the customer."  "Yes or No" replies the bartender.